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NIL Ambassador Program

Join the NIL Ambassador Network

Empowering Athletes & Sports Media to Navigate NIL Confidently, Protect their Opportunities, and Earn Income the Right Way.

Why We Created This Program

Student athletes are entering an era of long term wealth with opportunities through Name, Image, and Likeness (NIL).

But most athletes receive little guidance on:

• NIL contracts
• brand partnerships
• eligibility rules
• financial structure

The NIL Ambassador Network was created to help athletes lead responsibly while building real opportunities through NIL.

This isn’t just affiliate marketing.

It’s leadership, education, and empowerment

Led by Former Athlete Kelly Coyne

Kelly Coyne is a former athlete and sports professional who has spent years working around athletes, teams, and organizations across multiple sports.

Throughout her career, she has seen firsthand how talented athletes often receive very little guidance when it comes to navigating opportunities off the field — especially in the rapidly evolving world of Name, Image, and Likeness (NIL).

That experience led her to partner with NIL Nova, where she now focuses on helping athletes build their brands, understand NIL opportunities, and avoid the common mistakes that can impact eligibility or long-term opportunities.

Kelly works directly with athletes, creators, and sports communities to help them:

• Understand NIL opportunities
• Protect their eligibility
• Build personal brands responsibly
• Create income through education and partnerships

While Kelly works with athletes across all sports, she is especially passionate about helping female athletes gain the education and resources they need to succeed in the NIL era.

Her mission is simple:

Give athletes the structure and knowledge they need to take advantage of NIL the right way.

Turn Your Influence Into Opportunity

Athletes and creators already have the most important asset in NIL:

An audience that trusts them.

As an NIL Nova Ambassador, you can earn commission by sharing NIL education resources that help athletes and families navigate NIL safely.

Example:

Sell 30 Playbooks in a month

Average net revenue = $100

Your commission (25%) = $750/month

Scale that to 100 sales?

$2,500+ per month

Many athletes and creators already talk about recruiting, training, and their athletic journey online.

This simply gives them a structured way to monetize that influence while helping other athletes avoid costly NIL mistakes.

Who Should Apply

  • High school or college athletes
  • Former College athletes
  • Sports media pages/outlets
  • Influencers/Creators in the sports world
  • Parents of student athletes 
  • 2,500+ followers on social media
  • Athletes who want to educate and empower others
  • Women building their personal brand
  • Athletes interested in earning affiliate income

What Our Ambassadors Do

• Share NIL education with their audience
• Promote NIL Nova Playbooks and resources
• Help younger athletes avoid common NIL mistakes
• Build their own NIL brand responsibly
• Become leaders in the sports community

Income & Opportunities

Ambassadors receive:

• 20%–30% commission on Playbook sales
• Performance bonuses for top ambassadors
• Custom affiliate link and discount code
• Feature placement on NIL Nova website
• Opportunity to collaborate on NIL education content
• Pathway into Nova.OS partnerships with schools

Why NIL Education Matters

• NIL deals are growing across all sports
• Female athlete brand partnerships are increasing
• NIL education is one of the biggest gaps for student-athletes today

NIL Nova Ambassador & Partnership Application

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